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PRODUCTS: KNOW YOUR PURPOSE
Purpose is formed from a company’s own deep sense of what it is about and a real, critical social tension or social need to which the company can be relevant.
To know your Purpose as a company is to know the answer to the question “Why”? As a recent paper from Deloitte declared, “Purpose is Everything!” It is the tangible expression of what is now referred to abstractly as “Stakeholder Capitalism.”
The Purpose of a healthy human company declares why it exists and for whom and for what benefit. To discern a company Purpose, we seek out and fuse together two essential elements, like the metal alloys bronze or brass, Purpose is formed from a company’s own deep sense of what it is about and a real, critical social tension or social need to which the company can be relevant. It is this reality that the company exists to make some important better, in the world, that gives Purpose meaning for employees and customers alike.
The Purpose of a healthy human company declares why it exists and for whom and for what benefit. To discern a company Purpose, we seek out and fuse together two essential elements, like the metal alloys bronze or brass, Purpose is formed from a company’s own deep sense of what it is about and a real, critical social tension or social need to which the company can be relevant. It is this reality that the company exists to make some important better, in the world, that gives Purpose meaning for employees and customers alike.
We help you uncover and articulate your Purpose as a company with language that conveys important meaning to all your stakeholders.
We help you define the measures and standards of performance that must be achieved for your Purpose to be realized. These metrics and standards include traditional economic performance, but also environmental, social and governance impacts that are essential evidence for a healthy human company.
The Purpose of a healthy human company declares why it exists and for whom and for what benefit. To discern a company Purpose, we seek out and fuse together two essential elements, like the metal alloys bronze or brass, Purpose is formed from a company’s own deep sense of what it is about and a real, critical social tension or social need to which the company can be relevant
The first step to knowing your purpose is to drop us a message!