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For generations, we’ve only asked businesses to deliver profits – but not anymore. Consumers and employees are demanding that business deliver social value as well as financial value, yet many of our companies are ill-equipped to successfully attempt this critical pivot.
If you want to put profit to work for purpose, this book will help. Find out how you can help your company become a vital force for good by delivering on its “purpose-for-others” through an authentic brand and hopeful culture... and inspire others to join you.
Worldwide Chairman and CEO, Ogilvy
Executive Director
The Catalyst Foundation
President, JWT Enterprises
Retired Executive, BMO Financial Group
Professor Emeritus
IMD and Richard Ivey School of Business
Order book on Amazon
Kindle: $4.16US
Paperback: $16.95US
Hardcover: $24.97US