window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-121551692-2');

1517 Article, Brand, Culture, Hope, Identity, Purpose

Creating Action

 However, there is no switch we can flip from off to green. Neither should we. Have you ever heard the expression, "more hurry, less speed?" But action needs to be done with intention; action requires planning. Either act now because you can and have planned it or start the planning process to accelerate your organization towards a sustainable, socially just business model. Don't procrastinate. We are already behind on shifting to sustainable models, and the cost of not transitioning will only get more expensive. Unfortunately, there is no volume alternative to the green differential.  

There are two principles to keep in mind while you plan. First, expect volatility as the demand for “green” outstrips supply. Second, there are three main drivers to this change, conscientious consumers, employees, and sustainable funding. In other words, your brand and your culture are what will drive and reflect your organization’s transition. We believe this so strongly we have built a product we call “innervate” that allows organizations to demonstrate the authentic embodiment of their purpose and drive engagement with the brand and within the culture. You can’t fake it anymore. What you say (your brand) must be what you do (your culture). You must be real! 

To navigate the volatility and nurture the growth of an engaging brand and culture, organizational leaders need to be clear on their boundaries and those of the organization. Be aware of who you are, your purpose, and don’t promise the moon. Be acutely aware of what you can and shouldn’t try to do. Own the space where you can act and have an impact. Extending beyond these healthy boundaries will only inhibit your ability to grow and have a meaningful impact.  

As you identify these boundaries, you need to know the best course of action for your organization to address climate change. For example, are you best suited to aid in mitigating and adapting to the environmental changes that are already and will occur? Or are you best suited to contribute to the regenerative approach that seeks to prevent any further change?   

Act now.  

Either start meaningful action now or begin baking it into your strategic sessions. Whatever you do, now is the time to start addressing climate change in all industries. 


Article, Brand, Culture, Hope, Identity, Purpose

This isn’t an overhaul; it is a transformation

Article, Brand, Culture, Hope, Identity, Purpose

Creating Action

Hope, Identity, Purpose

Cop26: A Reflection


When you join our community we will send you our 7 rules for healthy companies!