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1517 Article, Brand, Culture, Hope, Identity, Purpose
As we continue to reflect on our time in Glasgow, we want to expand, one at a time, upon the three themes we introduced last week, starting with, “Don’t promise action; plan action and be prepared to show your work.” There is still no consensus on whether or not COP26 was a success or a complete failure. But, quite frankly, it is irrelevant. What COP produced, through blue zone negotiations, investors looking for places to deploy capital, generations protesting in the streets, and entrepreneurs like us trying to make a difference, was an understanding that we need to act now.
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Climate action now!
There are two principles to keep in mind while you plan. First, expect volatility as the demand for “green” outstrips supply. Second, there are three main drivers to this change, conscientious consumers, employees, and sustainable funding. In other words, your brand and your culture are what will drive and reflect your organization’s transition. We believe this so strongly we have built a product we call “innervate” that allows organizations to demonstrate the authentic embodiment of their purpose and drive engagement with the brand and within the culture. You can’t fake it anymore. What you say (your brand) must be what you do (your culture). You must be real!
To navigate the volatility and nurture the growth of an engaging brand and culture, organizational leaders need to be clear on their boundaries and those of the organization. Be aware of who you are, your purpose, and don’t promise the moon. Be acutely aware of what you can and shouldn’t try to do. Own the space where you can act and have an impact. Extending beyond these healthy boundaries will only inhibit your ability to grow and have a meaningful impact.
As you identify these boundaries, you need to know the best course of action for your organization to address climate change. For example, are you best suited to aid in mitigating and adapting to the environmental changes that are already and will occur? Or are you best suited to contribute to the regenerative approach that seeks to prevent any further change?
Act now.
Either start meaningful action now or begin baking it into your strategic sessions. Whatever you do, now is the time to start addressing climate change in all industries.
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As the COVID-19 pandemic sweeps across our world, our country, our region and our homes, we find this is a time, more than ever, to know our Purpose as a business and to live it out every day. For us, at The Telosity Company, we seek to help leaders Build Healthy Human Companies that Do Good Work.
More than ever, this is our commitment to our clients, to serve by helping you know your Purpose and Identity as a company and live it out, creatively, every day in the Good Work you can do in your community, especially when it is so needed.
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